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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Absenderbezogene Markentypen (II)
Markenhalter
Markenumfang
Markenreichweite
Markendiversifikation
Herstellermarke
Handelsmarke
Individualmarke
Kollektivmarke
Fertigproduktmarke
Subsidiärmarke
Transfermarke
Lizenzmarke
Markengebiet
Intranationale Verbreitung
Supranationale Verbreitung
Markenverbund
Systemmarke
Geschäftsstättenmarke
Absenderbezogene Markentypen (I)
Markenhalter
Markenumfang
Markenreichweite
Markendiversifikation
Markengebiet
Markenverbund
292
Markenpolitik / Markenarchitektur / Absenderbezogene Markentypen
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Publisher Resources

ISBN: 9783486705232