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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
finanzorientiert
ratio-skaliert
(Markenwert
i.s.S.)
verhaltensorien-
tiert
intervall-skaliert
(Markenstärke)
kombiniert
finanz- und ver-
haltensorientiert
Brand Equity
Evaluation Sys-
tem
Brand Valuation
Model
Aaker-Modell
Brand Asset
Valuator
Interbrand-Mo-
dell
Nielsen Marken-
bilanz
ACNielsen
Brand Perfor-
mancer
Brand Status
Model
Markenwert-
modell
Brand Rating
Model
Brand Value
Added
Brand Evaluati-
on
Brand Assess-
ment System
Kern-Ansatz
Herp-Ansatz
Kapitalwert-
methode
Börsenwert-
modell
Real Option
Premium
Andresen-
Ansatz
Blackston-
Ansatz
Edmunds-
Ansatz
Brand Equity-
Modellrahmen
Multiplikator-
Modell
Brand Valuation
Method
Mess-
produkt
Wissen-
schaftliche
Ansätze
beschreibend
ordinal-skaliert ...
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Publisher Resources

ISBN: 9783486705232