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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Arthur Andersen, Copat-Data, KPMG, PwC, System Repenn, Consor,
A.C.Nielsen (Markensensor auf Basis der Portfolio-Theorie), Millward Brown
(Brand Dynamics), McCann-Erickson (Brand Footprint), BBDO/Brand Link
(Brand Potential Analysis), Ogilvy&Mather (Brand Stewardship), Institut für
Markentechnik (Genetische Code-Analyse), Konzepte&Analyse (MarkenMono-
pole), Grey (Marken-Potenzial-Ausschöpfung), Infratest Burke (IMPSYS) oder
TBWA (Winning Strategic Process).
Diese Liste ließe sich noch beinahe beliebig fortführen und zeigt die inflationie-
rende Beliebtheit der Markenwertberechnung mit den dabei involvierten Risiken.
5.1.8 Kritische Würdigung
Nach Durchsicht ...
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Publisher Resources

ISBN: 9783486705232