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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Kundenorientierte Marketingorganisation
Marketingleitung
Kundengruppe I
Kundengruppe II Kundengruppe III
Marktforschung
Werbung
Promotions
Marktforschung
Werbung
Promotions
Marktforschung
Werbung
Promotions
Produktorientierte Marketingorganisation
Marketingleitung
Produktgruppe A
Produktgruppe B Produktgruppe C
Marktforschung
Werbung
Promotions
Marktforschung
Werbung
Promotions
Marktforschung
Werbung
Promotions
Programmplanung / Programmstrategie / Programmbereinigung
666
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Publisher Resources

ISBN: 9783486705232