Chapter 3. Designing a Corporate Identity System
Figure 3.1.
“THE LEAST TOUCHABLE OBJECT IN THE WORLD IS THE EYE.” | ||
| --Rudolf Arnheim | ||
Among the best jobs a designer can land is to create a corporate identity. Even if the logo isn’t for a corporation, building an identity system for a client, big or small, involves the purest form of graphic design. Whereas a book or magazine designer has pages to develop themes and concepts, the logo designer works in a kind of shorthand. Described and contained in only a few gestures, the designer must encapsulate the meaning of an entire company, enterprise, or organization. Not only must the logo be simple and ...
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