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Professional Investor Rules: Top investors reveal the secrets of their success by Jonathan Davis

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William Bernstein

William Bernstein is a principal in Efficient Frontier Advisors, a Connecticut investment management firm. He also operates a nonprofit online journal of asset allocation and portfolio theory.

Bernstein has developed basic portfolio management principles for individual investors, contributed online pieces for Money and Morningstar, and is frequently quoted in The Wall Street Journal and other publications.

www.efficientfrontier.com

Intelligent Asset Allocation

1. The portfolio’s the thing

Get used to the fact that, at any one time, a few parts of your portfolio will be doing terribly. Over a long enough time period, ...

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