1.1. The Web Content Management Experience

To better understand the use cases for WCM, this section will follow a couple of typical users through their interaction with the system. At first the focus is on authors and editors who produce the authored content on the site. Then the focus shifts to the role of designers and developers, who have a very different kind of interaction with the site.

1.1.1. Authors and Editors

The scenario opens with a product marketing manager who is about to launch a new product and wants to add some information about it to her company's Web site. Rather than having to ask someone to do this for her, she can simply edit the Web site directly, as shown in Figure 1-1 She navigates to the Web site (possibly using a special, internal URL that allows the necessary authentication) and adds a few pages. She enters the product information based on her knowledge as product manager, and is able to format the text as she likes, as long as she stays within company style guidelines. Next, she posts some product images to the site's image library and uses them in the pages as well. She sets each page's start date to the product launch date, which is a couple of weeks in the future, and submits the pages for approval.

Figure 1-1. Figure 1-1

Next, an editor gets an e-mail notifying him that there are new Web pages awaiting approval. He clicks a URL in the e-mail ...

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