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Professional Web Design, Vol. 1 by Smashing Magazine

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Color Theory For Designers, Part 1: The Meaning Of Color - Part V

BROWN

brown.jpg

Brown is associated with the earth, wood, and stone. It’s a completely natural color and a warm neutral. Brown can be associated with dependability and reliability, with steadfastness, and with earthiness. It can also be considered dull.

In design, brown is commonly used as a background color. It’s also seen in wood textures and sometimes in stone textures. It helps bring a feeling of warmth and wholesomeness to designs. It’s sometimes used in its darkest forms as a replacement for black, either in backgrounds or typography.

Examples

The grayish-brown here lends a sense of responsibility ...

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