Chapter 11

Windows Store and Monetization

What’s in this chapter?

  • Windows Store for developers
  • How to sell and promote apps in the Windows Store
  • Developing trial, in-app purchase and ad-supported apps
  • Application packaging and deployment
  • Windows Application Certification Kit
  • Deploying enterprise (LOB) apps
  • Understanding the Windows Store policies
  • Example: Color Shopping app


You can find the code downloads for this chapter in the code file 205709 at on the Download Code tab. To illustrate Windows Store monetization methods, in-app purchase, advertisements and trial conversions, I included a Color Shopping app example:



The Windows Store opens a new global market on the largest software platform in the world. It’s unmatched in terms of opportunity, scale, and global reach. There’re billions of Windows users in the world, and as an app publisher, you can now show your craft and sell and distribute your products.

Planning ahead is always a good idea, and understanding how the Windows Store works can help you build your app to maximize its reach and potential, which is why this chapter is so important.

If you plan to sell your app, which is what most developers want, Windows Store offers flexible business models and pricing tiers. With the Windows Store you can choose between free, paid, in-app purchase, trials, third-party, ad-supported ...

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