CHAPTER 5
EXPAND YOUR PLATFORM
In my opinion, there are two sides to expanding your platform. There is the technical nuts and bolts side, which we will cover in this book’s production-related chapters. There is also the content side, which we will cover in this chapter. The quality of your content, and your intention for creating the content in the first place, are key ingredients in determining your ability to expand your platform. Expanding your platform is not about spending large amounts of money on Facebook campaigns, buying email lists, running ...
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