INTRODUCTION
HOW A PODCAST CAN BE YOUR TROJAN HORSE OF SELLING
We learn by doing. So, if you desire to master the principles you are studying in this book, do something about them. Apply these rules at every opportunity. If you don’t you will forget them quickly. Only knowledge that is used sticks in your mind.
—DALE CARNEGIE, How to win Friends and Influence People
My name is Stephen Woessner. I am the CEO of Predictive ROI (a content marketing and lead agency) and the host of Onward Nation, a daily podcast for business owners. Our mission at ...
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