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Profiting From Services and Solutions by Stephen W. Brown, Valarie A. Zeithaml

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Chapter 3

Company Configuration for Services and Solutions

Nearly 20 years ago, Siemens Management Consulting started as a small and independent group with only one offering, IT system solutions.1 Leveraging its own experience in change management, Siemens expanded to offer change management advice. It set up a matrix organization of three customer groups—industry, financial services, and public services—and two consulting offerings, strategic IT consulting and management consulting. In 1997, Siemens separated financial services into a center of excellence, dedicated to managing financial risks within Siemens and addressing the financing challenges of Siemens and its customers. The IT business struggled to compete with larger competitors such ...

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