
the model 41
© 2011 by Taylor & Francis Group, LLC
3. Communicates planned
outcomes to all stakeholders
Documents showing—
• stakeholder preferences
• communications factors affecting the program
Examples include:
The communications management plan
A communications log
Results of interviews with stakeholders
Results from focus groups
4. Reviews the organization’s
communications strategy
Documents showing results to make sure the program’s
strategy supports that of the organization
5. Uses a variety of methods to
identify program stakeholders
Documents showing—
• Stakeholder register
• Stakeholder inventory
• Stakeholder management strategy ...