
62 • Program Management in Defense and High Tech Environments
pricing. You should “own” this win strategy, but it does not mean that you
have to develop it by yourself. In fact, that is not a good idea for a couple
of reasons:
• No matter how smart you are, you are not as smart as you plus
another few smart people.
• If your approach requires buy-in from others in your company, the
best way to ensure that buy-in is to have those others be part of the
strategy development. (Remember, everyone—including you—has
the most anity for his or her own ideas!)
“PRICE TO WIN”
As we said earlier, price is virtually guaranteed to be a key, if not the key ...