252 • Summary
the accuracy and precision of the PTW is limited and it must be used with
caution, lest incorrect inferences are made.
Depending on the nature of the proposal, it may be prudent, if not
necessary, to include exceptions or clarications with the proposal.
ese clarify your oer and prevent the inclusion of what you might
consider to be unnecessary costs. Of course, any time you tell a cus-
tomer you do not want to provide a feature or want to limit perfor-
mance, you run the risk of alienating him or her and, thus, whenever
possible, it is good to try to determine how important a given issue or
feature is to your customer.
Keeping the proposal team moving in the same direction, incorporating
the desired themes into various sections, ...