O'Reilly logo

Programming MapReduce with Scalding by Antonios Chalkiopoulos

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Exploring ad targeting

As part of our second example, we will explore the same logfiles with another job for the purpose of generating personalized ads. Let's assume that the company we are working for provides news articles with associated videos to users. For the purpose of the example, we will assume that four categories of news are presented: sports, technology, culture, and travel.

Category

Subcategories

Sports

Football

Rugby

Tennis

F1

Cycling

Tech

Games

Mobile

Gadget

Apps

Internet

Culture

Books

Film

Music

Art

Theatre

Travel

Hotels

Skiing

Family

Budget

Breaks

Analyzing and understanding the data deeply, requires lots of exploration. Fortunately, a Data Scientist validates and calculates some assumptions that result ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required