Don’t walk in front of me, I may not follow. Don’t walk behind me, I may not lead. Walk beside me and be my friend.
When referring to software, the term mobile is usually associated with native applications for a particular platform such as Apple’s iOS, Windows Phone, or Android. A common vision in fact is that you should aim at having apps for some platforms and just ensure that the website can be comfortably viewed on smartphones and (mini) tablets. Most recent devices can comfortably display nearly any website. This leads many executives to address mobile with just a few native apps, thus completely ignoring the subtler issues of mobile web.
My vision is different. I don’t argue with having ...