Chapter 13. Building sites for multiple devices

The future belongs to those who prepare for it today.

Malcolm X

I predict that within a couple of years any website that is not easy to consume by mainstream devices will suffer a significant drop in traffic. I deliberately used the term “mainstream device” here instead of a more specific term like tablet or smartphone just to give a measure of how fluid the situation is: nobody knows exactly which devices might show up and enjoy widespread adoption in a couple of years.

Beyond predictions, however, one thing is a certainty: Cell phones are a thing of the past. They’re as modern as a dinosaur can be. The definition of smartphones is changing, too, and devices only two years old are already significantly ...

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