Programming Microsoft® SQL Server™ 2008

Why Mine Your Data?

The ability of businesses to gather and store data has increased exponentially over the past 30 years. Organizations are increasingly building data mining into their business analysis strategies because data mining offers powerful tools for detecting critical patterns within vast (and usually growing) stores of available data. For example, customer service organizations can identify peak calling hours and schedule staff work hours accordingly. Retail companies can better understand which products are selling well in different geographic regions and can optimize their supply chains in response. Food service companies can observe which perishable food products might spoil before being used and therefore arrange for later deliveries. ...