Chapter 6. Push Notifications

A decade ago, mobile marketing presentations and articles prophesied that people would receive special offers on their phones as they walked past stores. The store in question was almost always a Starbucks, and the scenario was always presented as a benefit to consumers who were simply dying to receive more ads.

In truth, no one wanted that future. Perhaps enough people had seen the mall advertising scene in the movie Minority Report to know that having stores bark at us as we walk by isn’t some glorious future, but the dystopian nightmare of capitalism run amok. We don’t need additional interruptions in our ...

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