Most visionary leaders probably develop and maintain positive images of the future continuously and have been doing so for most of their lives. A variety of vision training books and programs exist to help leaders develop visions. These materials and programs typically take one of two approaches: the strategic planning approach, or the creativity approach.
The Strategic Planning Approach
Books and training programs that use the strategic planning approach walk leaders through a series of steps that resemble a strategic planning exercise. For example, one such book asks leaders to do a number of things, including the following (Nanus 1992).
Consider the business that they are in and how they operate.
Consider their constituencies. ...