CHAPTER

2

Courage is resistance to fear, mastery of fear—not absence of fear.

Mark Twain, Pudd'nhead Wilson

Establishing Sponsorship

Upper managers are the arches of a project cathedral. Sweeping, powerful arches support vast cathedral construction and are required to be present for the full length of the structure—from the beginning to the end. The same is true for project sponsors and how they contribute to project success. Complex projects need sponsors who are more leaders than managers. Leaders establish directions for the future, communicate through vision, and forge aligned high-performance teams. In contrast, managers focus on planning and short-term horizons, devise processes and structures, and solve problems.

Much as cathedrals ...

Get Project Sponsorship: Achieving Management Commitment for Project Success, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.