CHAPTER 10Get Results–Fast

I ALWAYS HAVE MIXED feelings when a marketing campaign comes to an end. Whether it’s a Website redesign, a social media audit, or a global product launch, I thrive on the feeling of accomplishment and getting a sense of closure. At the same time, I can’t wait to roll up my sleeves and start figuring out if it was effective or not. You may be glad to have all of the planning and implementation behind you, but there’s still some work to be done and excitement to be had as you chase down the end results. You need to be sure your effort paid off and your marketing led to outcomes that will truly benefit your business. Once you have that behind you, it’s time to acknowledge the lessons you learned and celebrate your successes. ...

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