Notes

Note: All Websites were accessed May–June 2012.

INTRODUCTION

1. Carr, Austin. “Groupon Says Super Bowl Ads ‘Execution Was Off,’ Pulls Them From TV, YouTube.” Fast Company, February 11, 2011. www.fastcompany.com/1726655/groupon-crispin-porter-bogusky-pulls-controversial-super-bowl-ads.

2. Wheaton, Ken. “Groupon Pulls Controversial Super Bowl Ads.” AdAgeBLOGS, February 11, 2011. http://adage.com/article/adages/groupon-pulls-controversial-super-bowl-ads/148839/.

3. Longley, Robert. “Why Small Businesses Fail: SBA.” About.com, US Government Info. http://usgovinfo.about.com/od/smallbusiness/a/whybusfail.htm.

4. Arthur, Lisa. “CMOs Optimistic, But Social Media Disconnect Remains.” Forbes.com, April 6, 2011. www.forbes.com/sites/lisaarthur/2011/04/06/cmos-optimistic-but-social-media-disconnect-remains ...

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