What Can Be Protected under Trademark Law

The definition of a trademark is any word, name, symbol, device, or combination of such used to identify and distinguish one's goods. The word device is construed broadly enough to include more than conventional words or designs, so trademark law has evolved to keep pace with new technologies. The following are protectable under trademark law and are eligible for federal registration:

  • Words. Either single words or multiple words and slogans are eligible for federal registration. Thus, the marks FORD® and HAVE YOU DRIVEN A FORD LATELY® are protectable. The style or particular lettering in which the words are presented also is protectable.

  • Numbers and letters. Numbers and letters are eligible for registration ...

Get Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.