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Protecting Your Company's Intellectual Property by Deborah E. Bouchoux

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The Trademark Application Process

If a trademark search discloses that a mark is available and is eligible for federal registration, an application should be filed promptly with the U.S. Patent and Trademark Office (PTO). Delay may allow another to select the mark, and search results can quickly become stale. After examining the application, the PTO issues a registration for the mark. The process generally takes about twelve to eighteen months.

Types of Applications

Two types of applications may be filed with the PTO by a U.S. applicant: an application based on actual use of the mark in interstate commerce and an application based on the applicant’s ...

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