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Protecting Your Company's Intellectual Property by Deborah E. Bouchoux

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Maintaining, Monitoring,and Transferring YourTrademark

Trademark rights exist only as long as the owner uses and protects the mark. Moreover, once a registration is issued by the U.S. Patent and Trademark Office (PTO), the registrant must file renewal and other documents with the PTO to verify continued use of the mark. Failure to file the appropriate documents results in cancellation of the registration. Many companies institute formal trademark compliance policies to ensure that rights are not lost by improper use of their marks. Marks can be sold to others or licensed to others as long as the trademark owner retains the right to control the ...

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