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Protecting Your Company's Intellectual Property
book

Protecting Your Company's Intellectual Property

by Deborah E. Bouchoux
February 2006
Intermediate to advanced content levelIntermediate to advanced
272 pages
7h 7m
English
AMACOM
Content preview from Protecting Your Company's Intellectual Property

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Maintaining, Monitoring,and Transferring YourTrademark

Trademark rights exist only as long as the owner uses and protects the mark. Moreover, once a registration is issued by the U.S. Patent and Trademark Office (PTO), the registrant must file renewal and other documents with the PTO to verify continued use of the mark. Failure to file the appropriate documents results in cancellation of the registration. Many companies institute formal trademark compliance policies to ensure that rights are not lost by improper use of their marks. Marks can be sold to others or licensed to others as long as the trademark owner retains the right to control the ...

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Publisher Resources

ISBN: 9780814426111