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Protecting Your Company's Intellectual Property by Deborah E. Bouchoux

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Preface

The field of intellectual property is rapidly growing as companies begin to realize the value of the intellectual capital portfolios. At least one expert has predicted that the intangible assets of a typical company (namely, its trademarks, copyrights, patents, and trade secrets) will soon represent 80 percent of its value. For example, the trademarks of the Coca-Cola Company have been valued at more than $30 billion and are the most recognized commercial symbols in the world. Achieving and maintaining the value of intellectual property requires an understanding of what assets can be protected, how they can be protected, and how they can be used to generate revenue through licensing and other arrangements.

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