Chapter 3


1. Clausewitz (1780–1831) was a Prussian general and military thinker; his magnum opus, On War, is unquestionably one of the most important works ever written on the theory of warfare and strategy. His theories are of interest not only to military strategists, but also to diplomats, historians and students of politics and policymaking. His strategic thinking has recently been extended to business. Business involves competition and conflict among organizations, and so does war, except that the organizations engaged in war are governments, which are not always driven by commercial motives. ‘War is merely the continuation of policy by other means’, is perhaps his most quoted and even more often missed point. It has been interpreted ...

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