2A brief history of public relations in Australia and New Zealand

Mark Sheehan


Public relations is regarded by some as arriving with mass media. Others note that since the time humanity had the urge to convey messages it has required public relations, while still others believe the need to communicate with persuasion created an atmosphere that allowed public relations to develop. Newsom, Turk and Kruckeberg (2007: 25) claim that ‘various functions and uses of public relations have certainly existed throughout civilised society’. ...

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