Contents

Contributors

Preface

Jane Johnston and Mark Sheehan

Part 1 Foundations of public relations

1 An overview of public relations

Jane Johnston and Clara Zawawi

2 A brief history of public relations in Australia and New Zealand

Mark Sheehan

Part 2 Process and application of public relations

3 Research and evaluation

Leanne Glenny and Raveena Singh

4 Strategy and planning

Elspeth Tilley

5 Tactics

Paul Adams

6 Media relations

Jane Johnston

7 Social media

Deirdre Quinn-Allan and Emma Bennett

8 Integrated marketing communication

Chris Galloway

Part 3 Working with key publics and fields of practice

9 Corporate public relations and investor relations

Damian John Gleeson

10 Government and political public relations

Stephen Stockwell

11 Community ...

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