Public Relations and Communications

13 Pitching for Business

DOI: 10.4324/9781003253815-13

Chapter Contents

1. 13.1 Learning Outcomes
2. 13.2 Introduction
3. 13.3 The Business Pitch Process
4. 13.3.1 Structure and Content
5. 13.3.2 Visual Aids
6. 13.3.3 The Pitch Team
7. 13.3.4 Delivery
8. 13.3.5 Engagement and Relationships
9. 13.4 What Makes a Winning Business Pitch?
10. 13.5 The Elevator Pitch
11. 13.6 Conclusion
12. 13.7 For Discussion
13. References

13.1 Learning Outcomes

On finishing this chapter, the reader should be able to:

• Prepare and structure engaging content to present to a potential new client in a business pitch scenario.
• Construct and understand how to incorporate visually engaging presentation slides into a presentation to an organisation.
• Understand the roles that verbal and non-verbal communication ...