14 Media Relations

DOI: 10.4324/9781003253815-14

Chapter Contents

  1. 14.1 Learning Outcomes
  2. 14.2 The Role of Media Relations
  3. 14.2.1 Facebook
  4. 14.2.2 ‘No Time to Die’ – James Bond Film Release
  5. 14.2.3 ‘No Drama’ – Switzerland Tourism Board Campaign
  6. 14.2.4 The French Open – Press Conference or No Press Conference?
  7. 14.2.5 Activism and Anti-Vaccination Campaign
  8. 14.3 Developing an Effective Media Relations Strategy
  9. 14.4 The Media Pitch and Preparation for Media Interviews
  10. 14.4.1 Prepare Potential Questions and Answers
  11. 14.4.2 Key Messages
  12. 14.4.3 Know Your Angle/Top-Line
  13. 14.4.4 Know Your Media
  14. 14.5 The Relationship between PR Professionals and Journalists
  15. 14.5.1 Dos and Don'ts of Media Interviews
  16. 14.6 For Discussion
  17. References

14.1 Learning Outcomes ...

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