Influence and Power, Why Should I Care?
In Chapter 1, a senior public relations executive recalled the time when someone raised an ethical concern, only to see the advice ignored. Obviously this happens, probably more often than it should. So what can public relations professionals do to earn respect so that their counsel is valued? Prerequisites for serving as an ethical conscience include access to senior leaders to provide such counsel and the ability to actually influence them. However, 66 percent of PRSA members responding to a public relations ethics survey said they had faced the barriers of lack of access to leadership or information during their career (Neill 2016a).
Power has been defined as “getting things done, or getting ...
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