CHAPTER 7

How to Prepare for Ethics Counsel: Mentors, Training and Other Resources

Senior public relations professionals have learned that the advice and guidance of a trusted mentor can be invaluable to effective ethics counseling. Formal mentoring relationships typically partner a more experienced executive with a junior employee, and informal mentoring relationships develop more organically through the consent of both the mentor and protégé (Jablin 2001; Tam, Dozier, Lauzen, and Real 1995). Most public relations professionals have several mentors, sometimes for different stages in their careers. When examining the impact of mentors in the academic environment, Peluchette and Jeanquart (2000) found that professors in their early and mid-career ...

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