What would the labor, safety, and temperance movements have in common with the founding of Israel? All of them were spurred by social change, grassroots fire, and belief in the cause. They were not what we would consider professional public relations programs in the literal sense. But their use of persuasive communications tactics and strategies were as powerful as any program run by a major firm or company today.
In recent years, more and more scholarship has developed around the influence of public relations on world history, especially with regard to social movements. This book explores the phenomenon through the lens of major contemporary social movements. It matters little whether the tools are using telegram or Instagram. It’s ...
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