CHAPTER 14

The Temperance Movement

America has a long, tumultuous, and drunken love affair with alcohol. It has been a part of the culture throughout the nation’s history, but it has not always been a smooth relationship. Dating back to the time of the first settlements in America, boats carrying the pilgrims arrived stocked to the rim with beer, wine, and cider. In fact, these boats were possibly the first-ever “booze cruises” in American history (“West’s Encyclopedia of American Law” n.d.).

At first, alcohol was looked at as a necessity because of its immunity to spoiling, but just a few decades later came to be seen as a societal vice. Alcoholic beverages have always had supporters and its detractors—creating an ongoing “bar brawl” that has ...

Get Public Relations for the Public Good now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.