CHAPTER 3

The First Lens—Communication Theory

In this chapter, we will take a look at some of the theories from the first lens of the kaleidoscope, the area of communication studies, that explain why some speeches are more impactful than others. Public speaking is essentially a communication process. So the communication theories will surely shed some light and help to explain why some speeches are more impactful than others.

The word communication is derived from the Latin word “communis,” which means to share. It is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. The classic communication theory outlines three critical components of the communication ...

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