3. Improving promotional punch
Coming up in this chapter
- Customers are your best sales weapon
- Mobilise customers to support your marketing
- Discover ready-made press publicity opportunities
- Convey your message in editorial format
- Get someone else to help pay for your advertorials
- Sponsorship can be part of your marketing mix
- Exploit your investment
- Social media as a valuable marketing tool
- Publicize yourself with video and audio clips
- Creating a winning website
How customers can get you noticed
Are you too busy taking orders and getting the product delivered to find out what benefit the customer actually derives from your efforts?
In Chapter 2 we said that media relations is word-of-mouth recommendation amplified. Word-of-mouth is the ...