O'Reilly logo

Publicize Your Business by Infinite Ideas, Mike Park

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4. Tricks of the trade

Coming up in this chapter

  • Get the best value from advertising
  • Making the exhibition decision
  • Make the most of show participation
  • Exploit face-to-face communications
  • Make a success of speaker opportunities
  • Use your products as prizes
  • Get the most from media competitions
  • An open day can be a public relations coup
  • Decide if an open day is right for you

Be your own advertising agency

You?

Have the complexity and cost of advertising always seemed daunting? Do the mysteries of ad agency creativity and media planning combined with the problem of justifying the cost put you off the whole idea?

Up to now, this e-book has mainly dealt with publicity based on getting other people, like customers and the media, to write or talk ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required