CHAPTER 4
Strategy 2: Cultivate Connection
Sally is an executive assistant at a major university with an NCAA Division 1 basketball team. Five years ago, her colleagues would have described her as barely engaged in her work. She was shy and mostly kept to herself at the office. She did the work she needed to do, but she rarely went out of her way to help others, and she was always out the door right at 4 p.m. But Sally had a passion for NCAA basketball. One year she offered to organize a March Madness tournament bracket competition. At first, her conversations around the competition were very transactional: distributing and collecting the brackets, ...
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