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Chapter 23 | The Power of Intuitive Selling

Successful salespeople, known as “Heavy Hitters,” are experts on human nature who skillfully use language and intuition to build relationships with customers and persuade them to buy.

—Steve Martin, author of Heavy Hitter Selling

Before you begin selling your product or service to a prospect, you’ll want to get as much factual information as possible. You’ll need to do your research. However, this data may not tell you what the client really needs or how to most effectively work with the individual or team. This is where intuition becomes your most valuable research tool.

Successfully making the sale ...

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