Chapter 2. PR 2.0 vs. Public Relations

A great deal of confusion has always surrounded the meaning and true value of public relations. Over the years, questions have also surfaced about the credibility and integrity of the professionals who represent the industry. In this chapter, we examine the rise of PR as an industry, its evolution through the years, and the role and reputation fluctuations practitioners have experienced from then to now. From this discussion, you’ll understand that traditional public relations lost its focus somewhere along the line, and it’s no longer okay to be complacent. PR 2.0 offers a second chance to put the public back in PR. Let’s take it!

Good Old Days

In the early 1900s, Ivy Lee ...

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