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Putting the Public Back in Public Relations by Deirdre Breakenridge, Brian Solis

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About the Authors

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley and San Francisco.

Solis is globally recognized for his leading views and insights on the convergence of PR, traditional media, and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles, and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation.

Solis has been actively writing about new PR since the mid-90s, discussing how the Web was redefining the communications industry—he coined PR 2.0 along the way. He was among the original thought leaders working to defend and ...

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