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Putting the Public Back in Public Relations by Deirdre Breakenridge, Brian Solis

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PART II Facilitating Conversations: New Tools and Techniques

Chapter 6. The Language of New PR

Chapter 7. Blogger Relations

Chapter 8. Social Media Releases (SMRs)

Chapter 9. Video News Release (VNR) 2.0

Chapter 10. Corporate Blogging

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