Jupyter magic commands are really efficient in accomplishing different tasks, but you may sometimes find it difficult to achieve installing new packages during a Jupyter session (and it will happen often since you are using different environments based on conda or env). As Jake VanderPlas explained in his blog post Installing Python Packages from a Jupyter Notebook (https://jakevdp.github.io/blog/2017/12/05/installing-python-packages-from-jupyter/), it is a matter of fact that Jupyter kernels are different from the shell you started from, that is, you may be upgrading a wrong environment when you issue magic commands such as !pip install numpy or !conda install --yes numpy.
Unless you are ...
