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Qualitative Marketing Research
book

Qualitative Marketing Research

by Professor Rajagopal Rajagopal
January 2019
Beginner content levelBeginner
196 pages
5h 9m
English
Business Expert Press
Content preview from Qualitative Marketing Research

CHAPTER 2

Qualitative Research Design

Overview

Each qualitative research has an exclusive design for each occasion. It can be developed for longitudinal (temporal) and spatial studies. Longitudinal qualitative research design is used to study people or subjects of the same region over time in periodical intervals. Some ethnographic studies are longitudinal as the subjects are involved in comprehensive inquiries over time. This chapter addresses various aspects of qualitative research from defining problems to deriving synthesis. In qualitative inquiries, a researcher can choose broad community- or niche-oriented problems. Therefore, the roadmap of qualitative research discussed in this chapter offers guidance on the right perspective in defining ...

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Publisher Resources

ISBN: 9781949991024