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Qualitative Research: A Guide to Design and Implementation, 4th Edition by Elizabeth J. Tisdell, Sharan B. Merriam

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Chapter FiveConducting Effective Interviews

Sharan and a colleague were collecting data for a study of older adult learning in Malaysia. As the headman of a rural village escorted us to the home of an elderly woman who had agreed to talk with us, a crowd of villagers gathered around us, and one young man asked, “Are you from CNN? We want to be interviewed too.”

Interviewing has so pervaded popular media that we have become “the ‘interview society,’ where everyone gets interviewed and gets a moment in the sun” (Fontana & Frey, 2005, p. 695). Talk shows, social media, 24-hour news cycles, and print media rely on interviews, verbal or written, to construct their story. But unlike “the spontaneous exchange of views in everyday conversations,” ...

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