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Qualitative Research and the Modern Library by Valeda Dent Goodman

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10

Qualitative research as a way to explore change in the modern world

Abstract:

This chapter summarizes the book and reinforces the applicability of qualitative research within the library and information services environments.

Change is a part of our lives in many ways. We as humans and the world we live in continue to evolve in ways that we are mostly unaware of. There are also the obvious changes—some trivial, some more substantial—that give us pause. A number of years ago, the American insurance company GEICO had a series of television commercials that featured a couple of cavemen who found themselves in some uncomfortable situations as they tried to navigate our modern world. Those commercials were popular, and very funny. Five years ...

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