4 Microeconometric Analysis of Quality of Life and Living Standards
4.1 Types of consumer behaviour households and identification of key typological characteristics18
Following the pragmatic concept (see 1.2.4), while studying quality of life, we put at the forefront of the research the interaction of the needs (in the broadest sense of motivation Maslow’s “hierarchy of needs” [Маслов, 1999]) and the acual consumption. Accordingly, the problem of studying the differentiation of needs, manifested in different types of consumer behaviour of households, and the related problem of identifying the key typological characteristics can be attributed to the central problems of not only the theory and practice of consumer choice but the whole subject of ...
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